Riso Scotti: Destination Finland

Kastner Milano welcomes Riso Scotti and takes the brand to Finland.

As of May 1st, 2025, a new collaboration has officially begun: Riso Scotti choose Kastner Milano to manage its social communication in a emerging market like Finland.

The reason? The need to rely on a network with solid experience in handling communication across the Nordic countries. As an international agency with local partners active in the area, we had the right expertise to support the launch of their new Instagram page in Finland, a key channel to engage a young, curious, and attentive audience.

In Finland, rice is a familiar ingredient, but not a daily one. It’s often associated with special occasions, such as the much-loved yet seasonal Christmas Riisipuuro. Otherwise, it’s used as a simple side dish or in international recipes. But in everyday life? Pasta still reigns supreme.

That’s exactly where we step in. To introduce a new way of experiencing rice: more versatile, more flavorful, more… Italian. No longer just a side, but the creative star of the table. 

This is more than communication, it’s food culture traveling and reinventing itself. A challenge that speaks to internationalization, storytelling, and taste, and once again confirms Kastner Milano’s mission: connecting Italian brands with the world. And always doing it in style.